Facebook Advertising Videos From This Week

Facebook Advertising Videos From This Week

The social network Facebook announced today that it will host agencies from advertising videos this week, the playback will start instantly but the sound must be user activated.

The company says it has developed and tested this initiative since September under the video sharing option with the intention of viewing easier.

According to the company, the result showed a 10 percent interest in view, give the button "like", share, or comment on the published material.

" This week we will start testing this format with advertisers ," said the company since its official blog. The ads will not appear in all profiles.

" The sights, sounds and movements are often integral components of large marketing campaigns, particularly when brands want to increase the level of knowledge and care in a period of low ( ... ) time. This format is ideal for those looking for a large-scale impact , "said the blog.

The company explained that it has partnered with Summit Entertainment to promote a series of videos about the upcoming fantasy film " Divergent " .

"Some users will see these videos in your news feed both the mobile version and the on your computer ," the social network , adding that anyone who does not want to pay attention to the material , just keep sliding bar news wire .

If the video is clicked or placed to see full screen , the sound is played. At the end of the video, a carousel with other options in the same company advertising displays.

Facebook added that on mobile devices , as long as a WiFi network is used, the videos previously downloaded to the user's data plan is not consumed.

According to The Wall Street Journal, the next batch of announcements could come in February, on the occasion of the celebration of the Super Bowl , the big event of American football.